Brief/Commision

For this post we were put into groups and tasked with creating our own brief. This is what we came up with:


"The Client is looking for posters and business cards for a new brothel. Thorough the creation of these you are expected to design an overall brand for the business including logo's typefaces etc.

The poster should be in CMYK and A3 while the business cards should be 85x55mm. All of the work should be subtle and at no point should the word "Brothel" be used. It should be advertised as a massage parlour named 'Red Light Massages' with the slogan being "Don't Stop, Don't Stop!" This commission is due in 6 weeks on December the 4th." 

The slogan is obviously supposed to tie into the name, Red Light, creating a legitimate reason to use a sexual sounding exclamation in what is designed to look like a more legitimate business. The poster was chosen to be A3 as that can be subtle enough not to warrant any unwelcome attention while also being able to stand out to the clientele. We had a short amount of time to create this and so couldn't go into a great amount of detail but we were able to decide that 6 weeks should be ample time to complete a relatively simple and easy brief.